From Battery Point to Glenorchy, and from the Huon Valley to the eastern shore, Hobart patients usually arrive with a name they were given and check the website before they drive in. Maintena watches your booking page, your clinic-day hours, your speed and the accessibility your older patients depend on, and on a managed engagement a vetted Priority Pro Success Manager does the fixing for you.
Booking watched 24/7 • Accessibility checked • Updates handled for you • One predictable bill
Site health
franklinsquarefootcare.com.au
Nothing for you to do today
Your accessibility score slipped six points after the last theme update, mostly colour contrast. Your Priority Pro Success Manager is on it.
In plain English
"Booking held through Monday morning and every enquiry form was delivered. Your captures show the Kingston clinic-day page unchanged since April."
24/7
Booking & uptime watch
Live
Security & SSL scanning
One
Team, one predictable bill
Plain
English, never jargon
Maintena is a managed website care service for podiatry and chiropody clinics: 24/7 uptime and online-booking monitoring, security and SSL checks, page-speed and accessibility scoring, keyword rank tracking, and plain-English reporting. On a managed engagement a vetted Priority Pro Success Manager does the updates, fixes and edits for you, so nobody at the clinic has to own the website.
Hobart is a small market doing the work of a whole region. Rooms in the CBD, Battery Point and Sandy Bay draw patients from Kingston, Glenorchy and Bellerive, and from much further out in Huonville, Cygnet and New Norfolk, so an appointment is often a forty-minute drive somebody has to justify before they set off. The caseload follows the state's demographics: Tasmania has the oldest and one of the least affluent populations in the country, so at-risk and diabetic foot care, nail and callus work, orthotics reviews and aged-care rounds fill far more of the book than sport does. Cost comes up early, usually as health fund extras, a rebate or whether a GP care plan covers the visits. Genuinely cold winters bring in chilblains, poor circulation and feet nobody has looked at since autumn. Long public waiting lists push people towards private rooms. And because only a handful of clinics cover the south, search volume is modest while almost every query is a person who needs to be seen, so a name usually arrives by word of mouth first and the website is what confirms it.
What your patients are typing
We track your real position on the terms that bring you consultations, with the search volume and difficulty behind each one, so you know where you actually stand.
It is how most new patients find you, how they book, and how a referring GP checks you are still taking referrals. When it breaks, nobody tells you. They just book somewhere that works.
Between a full appointment book, orthotics to fit and a reception team already stretched, the website belongs to nobody. It stays that way until the day booking stops working, and then it belongs to everybody.
Someone with a painful heel searches, taps your booking link and gives it a few seconds. If it is slow, broken or asks them to phone during hours they are at work, they are already booking the clinic on the next street.
Small text, low-contrast buttons and a fiddly booking form quietly exclude the exact patients you see most. It never shows up as an error, only as a phone call, or as no booking at all.
New-patient forms ask about diabetes, medication and mobility. A "Not Secure" warning in the address bar is all it takes for someone to abandon the form and think twice about the clinic.
GPs, diabetes clinics and physios look you up before sending patients. An out-of-date practitioner list, a lapsed registration number or a dead referral page costs you a stream of patients, not one.
Two or three clinic sites, each with its own opening hours, its own booking setup and its own quiet faults. Nobody is looking at all of them at once, so the worst one stays worst.
Monitoring watches every signal around the clock and a vetted Priority Pro Success Manager turns it into plain-English action, so the website stops being the thing nobody has time for.
Uptime checks run around the clock on your site, so an outage during clinic hours reaches you in minutes rather than surfacing as a quiet week. Your booking page is also one of the pages we capture and compare, so a widget that breaks after an update gets flagged.
An accessibility score is recorded on every check, flagging the weak contrast, unlabelled fields and heading problems that make a site hard for older patients, and your Success Manager fixes what it finds.
Performance monitoring tracks your site speed on mobile over time, because a patient with a sore foot gives you seconds, not minutes, and a slow site is the one thing they will not sit through.
Every alert and report says what happened, why it matters and exactly what to do, in words a human understands. No acronyms, no dashboard you need a manual to read.
Plugins, theme and core are checked against a live vulnerability database, with clear alerts before a problem can bite, so a form collecting health details stays trustworthy.
Each location sits under one view with its own health score, ranked worst first, so the site quietly losing you bookings is the one you hear about.
A patient decides at 10pm that the pain has gone on long enough. Your website is the only part of the clinic that is awake. It either takes that booking while the resolve lasts, or hands it to whoever loads faster in the morning.
A site that is down, slow or booking-free
The resolve fades overnight, and the appointment goes to a clinic that was simply open online.
Text and buttons your older patients cannot use
They do not complain, and they do not call. The booking simply never happens.
Hours, fees or practitioners out of date
Someone arrives to a closed door, or a referrer sends a patient to a clinician who left last year.
Booking open and quick, around the clock
A decision made at 10pm is an appointment in the book before you open.
Pages that work for every patient
Readable type, usable buttons and forms that do not defeat anyone.
Details that stay right
Your Success Manager keeps hours, fees, practitioners and referral pages current.
Weeks of putting it off end in one evening search on a phone.
A podiatrist near them who can be seen soon, not eventually.
Fast, readable and clearly open, or straight back to the results.
And if booking is broken, most of them do neither.
The northern suburbs carry a heavy chronic-disease load, and this is recurring review work rather than one-off treatment. A booking lost here is a whole sequence of appointments lost, not one afternoon.
Facilities and housebound patients across Kingston, Lindisfarne and New Norfolk, where the person booking is usually a daughter or a care coordinator, and the first thing they need from your site is whether you travel.
Huonville, Cygnet and New Norfolk patients give up most of a morning to see you, so which day you are open, where to park and whether the appointment is confirmed matter more than any treatment copy.
A market this size runs on part-time locations, which makes the hours on each page the most consequential content you publish. One stale clinic day sends somebody forty minutes to a locked door.
01
Hobart runs on word of mouth, so most visitors already have your name and are only checking whether the clinic looks open, current and easy to book. The site confirms the recommendation or quietly undoes it.
02
Only a handful of clinics cover the south, so local terms here are far less defended than in a mainland capital. Being fast, current and bookable puts you in front of most of the demand there is.
03
Your patients skew older, and many browse from the Huon or the Derwent Valley on modest handsets and thin mobile data. Weak contrast, small type and a heavy page lose the booking with no complaint at all.
Three ways to hand your website, or your whole group, to one accountable team, each run by vetted Priority Pro Success Managers. Engagements are bought by arrangement, so everything is scoped to you before you commit.
Up to 5 sites
For a single clinic, or a couple of locations, handed to one accountable team so the website stops being anyone's spare-time job. A vetted Priority Pro Success Manager takes ownership, with everything listed here included as standard.
Everything included. No usage caps, no add-on invoices.
One predictable monthly fee, in place of a stack of vendors and retainers.
Everything in Tier One, at greater scale
Plus, for a multi-location clinic group
Up to 15 sites
Our most-chosen engagement, for a group of up to 15 clinic sites under one team. The same Priority Pro coverage, scaled across every location, with everything included.
Everything included. No usage caps, no add-on invoices.
16+ sites, bespoke
For larger podiatry groups beyond 15 sites. The same Priority Pro coverage, scoped and quoted around your group, your rollout and the way you report.
Priced to your group. We build the proposal with you: one contract, one accountable team.
Everything in Tier Two, plus for bespoke groups
Cover a 15-site clinic group on your own and the invoices arrive from every direction, each with its own add-ons. Here is the stack Maintena folds into one flat monthly fee.
Several vendors. Variable bills. No one accountable.
Managed WordPress hosting
from $1,400/mo
Reliable hosting across every clinic site
Hidden: Overage charges as traffic and sites grow
Booking-plugin support & fixes
from $900/mo
Keeping online booking working everywhere
Hidden: Emergency fixes when it breaks mid-clinic
Security monitoring & response
from $700/mo
Scanning, plus someone to act on it
Hidden: Per-incident clean-up billed separately
Uptime & speed monitoring
from $400/mo
Checks across every site, around the clock
Hidden: Overage charges as checks grow
SSL & domain management
from $250/mo
Certificates and renewals tracked by hand
Hidden: Emergency re-issue fees when one lapses
Accessibility checks & fixes
from $650/mo
Making pages usable for older patients
Hidden: Per-page remediation billed on top
Backups & restore
from $280/mo
Offsite backups you can actually restore
Hidden: Restore fees, right when you need them most
Content, hours & practitioner updates
from $1,200/mo
Hours, fees and team pages kept current
Hidden: Per-piece rates for anything extra
Freelance developer
from $1,800/mo
Day-rate help for new pages and fixes
Hidden: "Out of scope" changes billed hourly
Vendor coordination
from $600/mo
Someone to chase hosting, dev and plugins
Hidden: The finger-pointing when something breaks
Before a single add-on
and still no single accountable team
$8,100+ /mo
One team. One contract. Everything above, included.
Maintena folds that entire stack into one predictable fee from USD 4,990 a month, delivered by your vetted Priority Pro Success Managers. No overages, no emergency callout fees, and no vendor to chase.
Figures are illustrative market typicals for a 15-site group; your exact mix will vary. The point is the shape: several vendors and variable add-ons, versus one predictable fee and one accountable team.
40 minutes
is a normal drive in from Huonville or New Norfolk, so your clinic days and location have to be right before anyone sets off.
Built for Hobart podiatry, where a name arrives by word of mouth, the website confirms it, and the patient still needs to know which day you are in Kingston.
Directional, to make the point about how quickly a prospective patient decides, not audited research.
No two clinics run the same way. We build the engagement around your site, your booking setup, your locations and how you like to work: one contract, one accountable team.
Built for AHPRA-registered practices in Hobart, and written with the Podiatry Board of Australia and AHPRA in mind. We look after the website. The clinical and regulatory side stays yours.
Built for you if…
Whatever the size and shape of your practice, we will put together a tailored offering. No slides, just your site and how we would look after it.
Custom builds are a Maintena offering. Through Build with Purpose, the same team can design and build your clinic site and its booking flow from scratch, then hand it straight into monitored care with no gap.
Yes, that is the whole point. Everything is written in plain English, and you do not have to touch anything: a vetted Priority Pro Success Manager reads the dashboard for you and does the work, so you never have to learn the jargon.
Three engagements, all run by vetted Priority Pro Success Managers. Tier One covers up to 5 sites from USD 1,990 per month; Tier Two, our most chosen, covers up to 15 sites from USD 4,990 per month; and Custom is scoped and quoted for larger groups beyond 15 sites. Every tier includes everything: unlimited requests, plain-English reporting, and updates and builds handled for you, with no usage caps. Engagements are bought by arrangement, so we agree the detail on a call before you commit, rather than through self-serve checkout.
We check around the clock and alert you within minutes of confirming a problem, so you hear it from us in time to act rather than from an empty appointment book. On a managed engagement your Success Manager gets it working again for you.
Yes, and it is one of the reasons clinics come to us. Every performance check records a Google Lighthouse accessibility score for your site and tracks it over time, which surfaces the things that quietly defeat an older patient: colour contrast too weak to read comfortably, form fields with no proper label, and a heading structure a screen reader cannot follow. Because it is tracked rather than checked once, a regression after a theme or plugin update shows up instead of sitting there. On a managed engagement your Success Manager fixes what it flags rather than sending you a report about it. To be straight with you about the limits: it is Google's audit plus a human acting on it, not a full manual accessibility conformance review.
That is exactly what these engagements are for. A dedicated Success Manager, a vetted software specialist, maintains, fixes and improves your site every month, so you can get back to your patients and stop thinking about the website.
Yes. Every location sits in one console with its own health score, while you keep a single view across all of them. Tier One covers up to 5 sites, Tier Two up to 15, and Custom is built around larger groups and multi-location rollouts.
By default, site health and metadata only: plugin and core versions, certificate status and performance signals, read over a secure connection. Two features change that, and only if you switch them on. Visual change detection stores image captures of the public pages you choose to watch. Form and lead visibility sends submissions from your website forms to Maintena so you can see what arrived, which means the sender's name and email address and the values they typed into that form. That is the point of the feature, and you can leave it switched off. Beyond those two, nothing on the site is read, and we never connect to your practice-management system, your clinical records or anything behind a patient login. To be explicit about the boundary: we make no claim to bring your site into compliance with the Australian Privacy Principles, or to secure clinical systems. If your web forms collect health information, treat Maintena as a processor of that form data and govern it with your own advisers.
Yes, and those are exactly the pages that go stale. Unlimited content edits are included in every tier, so your fees, health fund and rebate wording, care plan details and clinic days are kept right by your Priority Pro Success Manager instead of waiting for someone at reception to find a spare hour. Automated captures across desktop, tablet and mobile also give you a dated record of exactly what those pages published and when, which clinics often find useful for their own files. What we will not do is advise you on the funding rules themselves, which stay with you and your professional body.
Yes, and in Hobart it is often the work that pays for itself. Every performance check records a Google Lighthouse accessibility score and tracks it over time, which surfaces what quietly defeats an older patient: contrast too weak to read comfortably, form fields with no proper label and a heading structure a screen reader cannot follow. Because it is tracked rather than checked once, a slip after a theme or plugin update shows up instead of sitting there for a year. Your Success Manager fixes what it flags rather than emailing you a graph. To be straight about the limit, it is Google's audit plus a human acting on it, not a full manual review.
Each location sits in one console with its own health score, ranked worst first, while you keep a single view across all of them. In a market this size that matters more than it sounds, because satellite rooms are often open one or two days a week, and the page nobody has opened since last winter is usually the one sending a patient to a locked door or a booking form that stopped submitting. Clinic days, hours and practitioner names are kept current for you, and uptime and speed are watched on every site rather than only the main one. Tier One covers up to 5 sites and Tier Two up to 15.
Tell us about your clinic, one set of rooms in Sandy Bay or three across the south, and we will come back with a scoped managed engagement: what we would watch, what we would fix first and who looks after it.